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The closing ceremony of The Fifth Global Economic Development Forum "the Belt and Road" German summit was held at the China Trade and Culture Center (CTCC) in North Rhine-Westphalia on October 3, 2017, 10:00 am German time. Mr. Wan Qi, founder of World Spirit and CEO of CTCC, shared with the guests the new opportunities for art, design, and business models under "the Belt and Road" initiative and was interviewed by reporters.
In the briefing session, Mr. Wan Qi expressed his deep concern that Chinese people lack artistic accomplishments in contemporary society compared with the international community, and that the rapid development of material civilization has not driven the corresponding advance of spiritual civilization. Popularizing aesthetic knowledge and finding aesthetic carriers and approaches to spread aesthetics is a common problem in contemporary society.
Established in 2013, Chengdu World Spirit Commercial & Trade Co., Ltd. aims to improve the artistic accomplishments of the whole country, protecting art copyrights and promoting the combination of art and design, making itself the first advanced art customization brand that devotes itself to combining "art copyright" and "original design". As Chinese people tend to seek out foreign luxury goods, World Spirit hopes to rely on such items as an artistic medium to lead the nation into the temple of art through their consumption.
For this reason, World Spirit carried out a bold experiment by asking Mr. Zhang Jinhao, the internationally renowned designer of MAXMARA, an Italian haute couture brand, to integrate the works of top contemporary artist Mr. Qiu Guangping and Mr. Guo Yuchuan, an artist who has been awarded the gold medal in the national pen painting competition, into garment creation. These wearable haute couture works have gained the consent and approval of artists and designers. Moreover, the Silk Scarves Art Exhibition held in Chengdu IFS gave all participants who love art and design an opportunity to come into close contact with the artworks. In only 13 days, the number of exhibition visitors reached nearly 40,000. In addition, Princess Fatima of Abu Dhabi visited the art studio of Guo Yan, Luo Fahui and He Duoling in Landing, Chengdu and highly praised the beautiful art scarves of World Spirit. Also, "Searching for the World Spirit", a promotional activity by ten A-list artists, was recognized by important groups in China.
World Spirit was created by team members with over 20 years of industry experience. It links artist data and designer cloud platforms, and is in partnership with 10 top Chinese curators. In addition, it possesses 300,000 art work resources covered by the 10 master artists as well as multiple domestic and foreign art exhibition projects. World Spirit's next focus is to combine the Chinese manufacturing industry with the high quality art industry and popularize it in Europe and the world, reducing trade intermediaries under "the Belt and Road" initiative, so as to push through a new Silk Road for the art and culture industry.
Mr. Wan Qi points out that with the rapid development of China's economy, the total retail consumption market in China is close to 30 trillion yuan. However, when compared with the domestic consumer market, there is a greater potential for the ready-to-wear market in Europe, the US and Australia, where the total volume of retail sales is nearly 200 trillion yuan with a population of 1.74 billion. Unexpectedly, with the huge market of 200 trillion, developed countries' consumer goods are not produced in their own countries. The goal of World Spirit is to enter the European and American ready-to-wear market with its database of tens of thousands of artists' copyright authorization, a cloud platform of thousands of original designers and its supply chain of hundreds of large factories, allowing consumers there to enjoy high-quality originally designed clothing products at the original public price.
HI WAY PIONEER GmbH is located in Nordrhein-Westfalen, and its main business includes merchandise imports and exports and supporting service consultation. As an overseas strategic partner of Chengdu World Spirit Commercial & Trade Co., Ltd., it has a total floor space of 15,546 square meters and area of structure of 11,000 square meters. Its exhibition hall area takes up about 5,000 square meters, providing huge potential for future Chinese art and culture, economic and cultural exchanges and industrial trade cooperation between China and Germany.
In the interview, Mr. Wan Qi detailed the concept of World Spirit. "World Spirit (artists and designers) create world spirit (art copyright original clothing) and give it to the world spirit (customers who appreciate and love these art products)", which is also the core idea of World Spirit: Real luxury is artwork.
